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PARADE UNDERWEAR

1. 

  • STYLES OFFERED: underwear varieties (panties, bralettes) and limited outerwear and accessories (sweatshirts and scarves)

  • SIZES: XS-3XL

  • COLORS: All colors and shade varieties, but mostly bright rainbow shades such as red, hot pink, vibrant blues, etc.

  • MATERIALS: Parade underwear is made of recyclable materials and fabrics: cotton lining and mesh, nylon and spandex

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2. Compared with Victoria's Secret, I believe VS has a larger assortment. It has been around far longer than Parade, which is a newer underwear company that targets a younger market. Therefore, VS has had more time and a bigger audience to diversify their assortment with more colors, styles, patterns and materials. However, Parade has a competitive advantage in it's sustainable design that is breathable and comfortable while being environmentally friendly.

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3. Victoria's secret has a wider target market, usually catered to young women entering adulthood, so they carry more sophisticated designs and materials (flowers and lace designs of mostly nylon material). While Parade is newer, catering towards younger adults and teens of Gen Z who care more about being fun, colorful and sustainable (hence the bright colors and sustainable, soft material)

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